1. About Us

This website is operated by Assure-U International Limited, a company registered in England and Wales (Company No. 11843791), with its registered office at Three Elms, Harts Lane, Ardleigh, Colchester, CO7 7QH. We are directly authorised and regulated by the Financial Conduct Authority (FCA Reference: 937356) and registered with the Information Commissioner's Office (ICO Registration: A9009742).

References to “we”, “us” and “our” in these Terms of Use refer to Assure-U International Limited.

2. Acceptance of These Terms

By accessing or using this website, you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use this website.

We may update these Terms of Use from time to time. The current version will always be available on this page. Continued use of the website following any changes constitutes acceptance of those changes.

3. Nature of Our Service

Assure-U International Limited is a UK insurance broker specialising in Private Medical Insurance (PMI). The information and services provided on this website are intended for use by UK residents only.

This website provides general information about private medical insurance and allows you to submit an enquiry for a quote. Nothing on this website constitutes financial advice, a formal quotation, or a binding offer of insurance. Any information provided is for guidance purposes only.

4. Quote Enquiries

When you submit a quote enquiry through our website:

• You are not entering into a contract or committing to purchasing any product or service.

• The information you provide helps us understand your needs so that one of our advisers can contact you to discuss your options in more detail.

• Any indicative pricing discussed following submission is subject to full underwriting and may change based on a complete fact-find and assessment.

• Submitting the form does not guarantee availability of cover or any particular premium.

Regulated advice is only provided following a full needs assessment conducted by one of our qualified advisers.

5. How We Will Contact You

By submitting a quote enquiry and providing your consent, you agree that Assure-U International Limited may contact you using the following methods for the purpose of discussing your enquiry and providing insurance-related assistance:

• Telephone (including mobile)

• SMS

• WhatsApp

• Email

You may withdraw your consent at any time by contacting us at privacy@assure-u.com or by calling 03300 100 441. Withdrawing consent will not affect any service already provided to you.

6. Your Data and Privacy

When you submit a quote enquiry, we collect your first name, email address, phone number, postcode, age range, and information about the type of cover you are interested in. This data is used solely for the purpose of responding to your enquiry and providing relevant insurance guidance.

We use trusted third-party tools to process and store enquiry data, including Formspree (form submission) and Pipedrive (CRM). Some of these tools may process data outside the UK and EEA. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR, including standard contractual clauses or adequacy decisions.

We do not sell or share your personal data with any third-party insurers, data brokers, or marketing companies.

If you submit an enquiry but do not become a client, we will retain your data for up to 12 months from the date of last contact, after which it will be securely deleted.

For full details of how we handle your personal data, your rights, and how to exercise them, please see our Privacy Policy.

7. Website Content and Accuracy

We take reasonable care to ensure that the information on this website is accurate and up to date. However, insurance products, providers, and regulations change frequently. We do not warrant that the content of this website is complete, accurate, or current at all times.

Nothing on this website should be relied upon as a substitute for professional advice tailored to your individual circumstances. We always recommend speaking with one of our qualified advisers before making any decision about insurance.

8. Limitation of Liability

To the fullest extent permitted by law, Assure-U International Limited excludes all liability for any loss or damage arising from your use of this website or reliance on its content, including but not limited to:

• Any errors, inaccuracies, or omissions in the information provided

• Any interruption or unavailability of the website

• Any decisions made based on information provided on this website before speaking with an adviser

Nothing in these terms limits our liability for fraud, death, or personal injury caused by our negligence, or any other liability that cannot be excluded by law.

9. Third-Party Links

This website may contain links to third-party websites for your convenience. We are not responsible for the content, accuracy, or privacy practices of those websites. Linking to a third-party site does not constitute endorsement of that site or its content.

10. Intellectual Property

All content on this website, including text, graphics, logos, and design, is the property of Assure-U International Limited or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or use any content from this website without our prior written permission.

11. Governing Law

These Terms of Use are governed by and construed in accordance with the laws of England and Wales. Any disputes arising in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact Us

If you have any questions about these Terms of Use, please contact us:

• Email: privacy@assure-u.com

• Telephone: 03300 100 441 (Monday to Friday, 9.00am to 5.00pm)

• Post: Three Elms, Harts Lane, Ardleigh, Colchester, CO7 7QH