Introduction

Assure-U International Ltd (“we”, “us” or “our”) takes your privacy seriously. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website and services.

Please read this Privacy Policy carefully. By using our website or services, you confirm that you have read and accepted this Privacy Policy. If you do not accept this Privacy Policy, you must not use our website or services.

Who We Are

Assure-U International Ltd (Company Number: 11843791) is the data controller in respect of your personal data.

We are authorised and regulated by the Financial Conduct Authority (FCA Reference: 937356).

We are registered with the Information Commissioner’s Office (ICO Registration Number: A9009742).

Registered address:

Three Elms, Harts Lane, Ardleigh, Colchester, CO7 7QH

Contact Us

If you have any queries relating to our use of your personal data or any data protection matter, please contact our Data Protection Officer:

• Email: privacy@assure-u.com

• Telephone: 03300 100 441 (Monday to Friday, 9.00am to 5.00pm)

For complaints relating to our handling of your personal data, please contact us at complaints@assure-u.com. You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113.

Information We Collect

We may collect personal information about you in the following ways:

• Information you provide directly, for example when requesting a quote, completing a form, or contacting us

• Details necessary to provide insurance services, including financial information and transaction records

• Information collected automatically when you use our website, such as analytics data (see our Cookie Policy for further details)

We will periodically review your personal information to ensure that we do not retain it for longer than is necessary.

How We Use Your Information

We use your personal information for the following purposes:

• To communicate with you regarding your enquiry, policy or renewal

• To provide and administer insurance products and services on your behalf

• To obtain quotations from third party insurance providers

• To process transactions between you and third party providers

• To comply with our legal and regulatory obligations as an FCA-authorised firm

• To improve and develop our website and services

Legal Basis for Processing

We process your personal data under the following legal bases as set out in the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

• Contract: where processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract

• Legal obligation: where processing is necessary to comply with our regulatory and legal obligations

• Legitimate interests: where processing is necessary for our legitimate business interests, provided these are not overridden by your rights and interests

• Consent: where you have given us your explicit consent to process your data for a specific purpose

Marketing Communications

We would like to keep you informed about products and services that may be of interest to you, including by email, telephone or post.

We will only send you marketing communications where you have given us your explicit consent to do so. You may withdraw your consent at any time by:

• Clicking the unsubscribe link in any marketing email

• Contacting us at privacy@assure-u.com

• Calling us on 03300 100 441

Withdrawing your consent to marketing will not affect the lawfulness of any processing carried out prior to withdrawal, and will not affect your ability to receive communications that are necessary for the provision of our services.

Sharing Your Information

We may share your personal information with the following parties where necessary:

• Third party insurance providers, for the purposes of obtaining quotations or arranging cover as requested by you

• The Financial Conduct Authority and other regulatory or governing bodies, for compliance monitoring purposes

• Other third parties where necessary to provide services you have requested, or with your prior consent

• Analytics and technology providers (such as Google and Microsoft) who process data on our behalf as data processors under appropriate data processing agreements

We do not sell your personal data to third parties. We do not share your personal data with third parties for their own marketing purposes without your explicit consent.

Where you enter into a contract with a third party insurance provider, that provider will hold your information in accordance with their own privacy policy. We strongly recommend that you read the relevant provider’s privacy policy before entering into any contract.

Use of Artificial Intelligence (AI) Tools

We may use artificial intelligence (AI) tools to assist with internal document drafting, communication templates, and summarising client information. This is done strictly for internal operational purposes to improve the efficiency and quality of our service.

Our approach to AI is governed by the following principles:

• No personal identifiers (such as names, dates of birth, addresses, or medical history) are included in any AI-related processing unless fully anonymised

• AI tools are used under a contractual basis that includes data processing agreements (DPAs) where required

• Third party AI services are selected based on strict data security and compliance standards

• All such processing is carried out under Article 6(1)(f) of the UK GDPR – legitimate interests, with appropriate safeguards in place

We do not use AI tools to make automated decisions or carry out profiling that would materially affect your rights or access to services.

Cookies

Our website uses cookies and similar tracking technologies. We use analytics cookies (including Google Analytics and Microsoft Clarity) to understand how visitors use our site, and advertising cookies in connection with our Google Ads campaigns.

For full details of the cookies we use, how we use them, and how you can manage your preferences, please refer to our Cookie Policy: https://www.assure-u.com/disclosures/cookies-policy

Transferring Your Data Abroad

Your personal information will generally be processed within the United Kingdom. Where we transfer data outside the UK, we will only do so:

• Where necessary to perform our contractual obligations to you

• With your prior consent

• In accordance with applicable data protection legislation and with appropriate safeguards in place

Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:

• Right of access: to request a copy of the personal data we hold about you

• Right to rectification: to request that inaccurate or incomplete personal data is corrected

• Right to erasure: to request that your personal data is deleted where there is no longer a lawful basis for processing it

• Right to restrict processing: to request that we limit how we use your personal data

• Right to data portability: to receive your personal data in a structured, commonly used format

• Right to object: to object to the processing of your personal data where we rely on legitimate interests as our legal basis

• Rights in relation to automated decision-making: not to be subject to decisions based solely on automated processing that produce legal or significant effects

To exercise any of these rights, please contact us at privacy@assure-u.com. We will respond to your request within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your personal data appropriately. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically.

Continued use of our website following any changes will constitute acceptance of the updated Privacy Policy.

or via sending an email: Sales@assure-u.com