Compare private health quotes with independent UK health advisors
No fees. No obligation. Whole-of-market comparisons to help you find the right cover at the right price.
CLIENTS
350+
Active Policies Managed
EXPERIENCE
40+
Years in the Industry
OUR FEE
£0
No cost to you
INSURERS
All
Major UK Insurers
Independant Advice
We work for you, not the insurer. Recommendations are based on your needs.
A real adviser, not an algorithm
You'll deal with the same adviser throughout the process and at renewal.
Support beyond the sale
We're here to help with policy changes, renewals and claims support when needed.
FCA regulated
Authorised and regulated by the Financial Conduct Authority for your protection.
Get your free quote
Takes around 3 minutes . No Obligation . No Pressure
Confidential
FCA regulated
5.0 Google
Compare private health cover with independent UK advisors
No fees. No obligation. Whole-of-market comparisons to help you find the right cover at the right price.
CLIENTS
350+
Active Policies Managed
EXPERIENCE
40+
Years in the Industry
OUR FEE
£0
No cost to you
INSURERS
All
Major UK Insurers
Independant Advice
We work for you, not the insurer. Recommendations are based on your needs.
A real adviser, not an algorithm
You'll deal with the same adviser throughout the process and at renewal.
Support beyond the sale
We're here to help with policy changes, renewals and claims support when needed.
FCA regulated
Authorised and regulated by the Financial Conduct Authority for your protection.
Get your free quote
Takes around 3 minutes . No Obligation . No Pressure
Confidential
FCA regulated
5.0 Google
We compare leading UK insurers including
1. Tell us a little
A few quick details, with no medical questions upfront.
2. We compare
We search the whole market for cover that fits.
3. Transparent Communication
We believe in clear, honest communication—keeping you informed every step of the way, so you can make empowered choices.
How it works
Mr Smith (google)
Greg at Assure-U has been our broker for more than 10 years now. We trust him implicitly as he has never failed to offer us the best options and to respond expediently to any requests that we make.We cannot recommend Assure-U enough, they have integrity and our loyalty.
Oshauna (google)
As someone with little to no understanding of how health insurance works. Greg provided tremendous support, collecting information on what I felt was necessary and matching me with a policy to suit all my needs. He was very patient and explained everything meticulously (you can tell he really knows his stuff). I didn’t feel rushed, as he took his time to carefully answer all of my questions. Also I was not forced to proceed at any point. Due to my busy work and training schedule, he also provided flexibility in terms of times assigned to go through each stage of the process. Honestly! One of the best and I highly recommend!
Marc (google)
"worked tirelessly to put together a corporate scheme"
Had a great experience with Greg who worked tirelessly to put together a corporate scheme that met our requirements, liaising with the various providers and putting it all in place. Couldn't rate Greg's efforts enough. Really happy
graham (google)
"Would have no hesitation in recommending him and his company"
My wife and were very pleased to be advised by Greg Webster of Assure-U to find a Private Health policy that matched our needs and budget. He has helped us now for a number of years and can be relied upon to answer any queries within a short space of time. He is always courteous and professional in his approach. Would have no hesitation in recommending him and his company
What our clients say
FAQs
Your Questions, Answered
Explore our FAQs to get answers to some of the most common questions about our services, processes, and how we can help you achieve your financial goals.
A broker helps you compare health insurance policies from a range of providers, explaining the details in plain English and helping you choose the right plan based on your health needs, lifestyle, and budget. Unlike a specific insurer, we work for you, not the insurance company.
Our services are completely free to you. We're paid by the insurers, but our advice remains independent. We only recommend plans that suit your needs, never based on commission.
Buying directly from an insurance company can mean missing out on better value or more suitable coverage. Brokers have access to a wider range of policies, including broker-only deals, and can identify exclusions or hidden costs that aren't obvious upfront. We help you make an informed decision with confidence, not guesswork.
Yes. Some insurers offer coverage options or underwriting styles that are more flexible around pre-existing conditions. We’ll walk you through what’s available, explain your options, and help you choose a policy that fits.
Absolutely. We can review your current plan for gaps, compare it against alternatives, and make sure you're getting the best value for money. Many of our clients save money or gain better cover just by switching at renewal.
We advise on a range of plans, including:
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Individual private medical insurance
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Family and children’s health plans
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International and expat policies
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High-level comprehensive cover
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Budget-friendly or modular plans
We tailor each recommendation to your personal needs and priorities.
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Your coverage can often start within 24–48 hours after application, depending on the insurer and underwriting process. We'll guide you through every step, from quote to activation.
Moratorium underwriting delays coverage for pre-existing conditions for a set period (usually 2 years). Full medical underwriting requires you to disclose your full medical history upfront. We'll help you understand which option is better for your situation and which insurers handle each method fairly.
Your insurer handles the claim itself, but we’re here to support you if needed. As your broker, we can help chase up claims, explain policy terms, and act as a go-between if things get complicated.
The cost of life cover is influenced by several factors such as your age, smoking habits, lifestyle, and health condition. Typically, the younger you are, the lower the risk factor, resulting in a more affordable policy. Additional cost-saving strategies include selecting a fixed price policy that maintains a constant premium over time or choosing options that align with your financial circumstances.