About Us

We are an innovative agency offering a range of products relating to private medical insurance. We have over 20 years of service and experience specialising in this complex market.

We service over 8,500 brokers in the UK and their clients with private medical insurance.

Our team of specialist advisors can help you to obtain the full benefits of PMI.

We have complete independence from the providers, which allows you to make a free choice comparison quickly and at a level of cover to suit your immediate and longer term needs.

We use sophisticated technology to search the complete UK health insurance marketplace, on your behalf, to secure the best all-round medical insurance solution for your needs, in terms of price, benefits and choice of hospitals.

With Assure-U, you can be assured that you are dealing with professionals. Our mission statement, "We don’t offer cheap insurance, we offer benefits," reflects our ethos to put our customers first at all times and provide you with an informed solution to your needs.

We are not a call centre - we are experts in our field, and we are proud of our reputation for excellent customer service. When you call Assure-U, you don't have to wade through telephone menus and call queues - you'll speak to your own personal adviser each time you ring.

To sum up, our advisors will never baffle you with confusing jargon, nor will they be found lacking in their knowledge of the market. Instead, they will provide you with honest, reliable and non-biased advice on each private medical insurance policy in the marketplace, and will confidently be able to recommend the best policy that suits both your needs and your budget.